Highlights:
- The upcoming iPhone 14 series may be unveiled by Apple next month.
- According to reports, there are four models in the iPhone 14 series.
- More products from Apple are likely to be released in the coming months.
Apple plans to launch the iPhone 14 range on September 7 according to those with knowledge of the matter and unveil the latest version of a product that accounts for more than half of its sales. The release of the new iPhones will mark the beginning of a busy fall product season that also features many new Macs, high-end and low-end iPads, and three different Apple Watch models.
When the industry is in peril, Apple is revamping its flagship product. As customers struggle with inflation and an unstable economy, smartphone sales have started to decline. However, Apple seems to be doing better than its competitors: The company has informed suppliers that it does not expect a decrease in demand after the iPhone’s increased sales in the previous quarter.
Along with the iPhone, the Cupertino, California-based tech firm often releases updates including the latest Apple Watches. This year, Apple is likely to follow its usual practise of releasing the new iPhone in stores roughly a week and a half after it is launched. A major new product release is scheduled on September 16 and some retail store employees have been advised to be prepared.
In New York trading, Apple rose by over 1% to $174.54 (approximately Rs. 13,900). Even though it has recovered from a considerably deeper decline in recent months, the stock is still down 2% for the year.
The company invited press and developers to its campus to witness a video of the presentation at its most recent event, which it held in June to unveil its upcoming series of software updates, including iOS 16, iPadOS 16, watchOS 9, and macOS Ventura. That arrangement was a part of Apple’s slow shift back to more regular business operations, which also involved going back to the office.
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The company informed its corporate staff on Monday that starting on September 5, two days before the expected product announcement, they would have to work in-person three days a week. The standard iPhone 14 will resemble the iPhone 13, but the 5.4-inch “mini” variant will be dropped, and a 6.7-inch model will be added. For the first time ever, Apple will introduce a non-Pro iPhone with a display that size.
