YouTube’s TikTok Rival, Shorts Has 1.5 Billion Monthly Viewers

By: TechTalkCounty

Shorts, YouTube's short-form video feature that began in late 2020 as a response to TikTok's rising popularity, now has more than 1.5 billion monthly logged-in viewers, according to the company.

YouTube reportedly hit more than 1.5 billion monthly logged-in viewers of Shorts, its short-form video feature that debuted in late 2020 in response to TikTok's growing popularity.

YouTube began showing Shorts posts directly within its main app in 2021, and the platform's top stars have been encouraged to create videos specifically for the format.

The focus on Shorts is part of a trend in social media to compete with ByteDance Ltd.'s TikTok for audience and creator attention.

During the pandemic, TikTok became immensely popular across the world, notably in the United States.

Reels, Meta Platforms Inc.'s TikTok replica, was revamped substantially on Instagram after the popularity of TikTok.

Instagram hasn't revealed the overall number of users, but it claims that Reels accounts for more than 20% of all time spent on the app.

Google stated that traffic on Shorts has eaten into traffic on YouTube's main site in its most recent quarter, harming the division's margin.

Ads would be coming to Shorts soon, according to Google.