Jack-Dorsey Led Bluesky Social: Twitter’s New Rival Explained

Bluesky Social All You Need To Know About The Jack Dorsey-Backed Twitter Competitor

The Jack Dorsey-led Twitter competitor Bluesky Social’s demand is skyrocketing; since its February introduction, the app has had more than 100,000 downloads from the Google Play Store. Since the platform is not accessible to the entire public, some users have even started selling their invite codes given its whopping popularity.

Many Twitter users are searching for an alternative because they are dissatisfied with the policies that have been introduced ever since Musk acquired the microblogging platform. To them, Bluesky Social is godsend. These are the details you need to know about this new social media platform, which has a lot to offer.

Bluesky Social Features

Launched by Twitter co-founder Jack Dorsey, Bluesky is a project to develop a decentralised social media protocol that may support a multitude of applications and platforms. The objective of Bluesky is to increase user control, diversity, and creativity in the online social environment while catering to some of the risks and difficulties associated with centralised platforms, such as censorship, privacy, and content moderation.

Bluesky is a collection of standards and protocols that can be used by a variety of developers and communities rather than a single product or service. Presently it’s one of the greatest Twitter alternatives due to the similarities between the two pertaining their mobile and online user experiences.

The inception of Bluesky can be attributed to Jack Dorsey, who served as CEO of Twitter in 2019. Jay was chosen to lead Bluesky, and Twitter provided funding for their services to establish an open social protocol for public discourse that Twitter could someday join.

In 2021, Bluesky separated from its parent firm. Twitter decided to cancel the service agreement with it in late 2022, and Bluesky concurred.

Similarities And Differences: Bluesky Social Vs Twitter

Screenshots on the Google Play Store depict a social network interface that scrolls vertically and looks remarkably similar to Twitter, with options to like, repost, and comment beneath each post. Twitteratis will highly resonate with the app because the symbols on the bottom toolbar also remarkably mirror those on Twitter.

On Bluesky, users can name their handle according to their domain. For instance, a channel named TTC could set their handle to @ttc.org. Then, writers whose identities TTC wants to confirm could use subdomains to set their handles to be @name.ttc.org. Brand accounts could also designate their handle as their domain.

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Contrary to Twitter, Bluesky uses automated moderation. The platform is developing a mechanism for community labelling. According to the Bluesky blog, “services or users on the network might subscribe to their labels to flag, filter, silence, or block content. For instance, an organisation like the ACLU could develop a “hate-speech” label.

Bluesky utilises the AT Protocol, an open-source framework for building social apps. It facilitates interoperation of apps and allows users to switch between apps easily by creating a standard format for user identity, follows and data on social apps. Development of several algorithms on the platform are also underway and users can choose from those available according to their needs.

To sign up, you simply need to head to the Bluesky website, add your email address and join the waiting list. Once you get an invite, you can join the app.

About The Author

Kumkum Pattnaik
Kumkum's unparalleled love for gadgets is what drives her to research, scrutinize and pen down tech-related content from every corner of the world. Whether it is getting her hands on the latest electronic devices or reading voraciously to find what tech mammoths are up to, she makes sure that her inventory is up-to-date. View More Posts